If you look back a decade ago, black hair care and natural hair products were tough to come by. But now that it’s become trendy to be “natural”, the market has picked up & is capitalizing on it with even brands like Unilever coming out with their Suave Naturals line.

Unilever’s Suave Naturals Shea Butter line for African/Afro hair types

But how do you know which ones will be worth the time? Luckily, we’ve tried more than a few of these and have some solid recommendations of hair brands that your 4d curl pattern is most likely to respond to. Or at the very least, they smell really, really good!

Jamaican Mango & Lime

This brand is great for soothing itchy scalps & retaining the oils your skin needs to grow beautiful hair. It also smells amazing!

It’s most commonly used for loc maintenance, but its ingredients are natural & benefit all natural hair styles.

Most recommended are the Island oil and the Mentholated No More Itch Gro Spray.

Camille Rose Naturals

A little on the pricier side, Camille Rose prides itself on sourcing organic, clean ingredients for your hair. However, the price is well worth the benefit.

We recommend the Honey Hydrate Leave-In Hair Conditioner and the Curl Love Milk.

aunt jackies hair products

Aunt Jackie’s

We love this brand line because it’s quite accessible & it works!

Most recommended are the detangler (knot on my watch) and the moisturizing products (quench! and butter crème).

Taliah Waajid

This brand is very versatile and has lines for different styling needs as well as a very cute kids line as well. They’re great for detangling & moisturizing hair.

We recommend the Shea-Coco Condition Daily Leave-in Conditioner and the Shea-Coco Natural Hair Style Cream.


No natural hair care list would be complete without SheaMoisture. It was one of the first mainstream products for afro-texture hair, and it’s (mostly) effective. It’s just super expensive!

Most recommended are the moisture retaining shampoo & conditioner.

Honorable Mentions

Herbal Essences

Hello Hydration Moisturizing Shampoo & Conditioner with Coconut Essences

Affordable ($5!), comes in bulk sizes (we love the 1L pump bottle), lathers up super bubbly and gets the job done! Best of all, it won’t leave your hair feeling bone dry like other commercial brands from major companies.


This is the bougie counter part of the brands above. It’s got it all:

  • Shea butter
  • Fair trade, supports women
  • Organic
  • Ethically sourced

We recommend their shampoo & conditioner. It’s a very light product that cleans without stripping your hair of it’s oils; the passion fruit version also smells very good. And we love that it comes in a pump bottle that will last you months!

Life Hack: If the price tag is a bit much $15 USD, look out for it at discount stores like Marshall’s or TJ Maxx.

That’s all for now! Are there any other brands you’re curious about or love you use? Let us know in the comments!